As part of Panasonic’s sponsorship of the Olympic Games in 2020 the company has released a very cool new project shot by multi-award-winning sports photographer Adam Pretty. Working with the Lumix S1R and a mix of the Lumix S Pro 50mm f/1.4 and the Lumix S Pro 24-105mm f/4 lenses, Adam has used a technique that combines a burst of flash with a long shutter speed.
This allowed him to both freeze the action of the athletes in the pictures while also showing their movement using light trails from their bodies. Attaching LED lights to their arms and legs he has been able to demonstrate the range and path of the movements in a way that is impossible to see and appreciate with the eye.
The project is called Make it Luminous, and features athletes performing judo, sprinting and jumping against a dark backdrop that makes them and the light trails really stand out. Adam used shutter speeds of between half a second and four seconds to record motion over different durations, from a quick judo fall to a runner disappearing off into the distance. The pictures are pretty unique and look very cool indeed.
Adam Pretty is a sports photographer who works with the Getty agency, and is well known around the globe for his striking sports pictures. He has won numerous World Press Photo awards for his sport images, as well as an almost endless list of prizes from other prestigious international competitions.
Panasonic has been a top-level sponsor of The Olympic Games for over 25 years, and will continue that support for the Tokyo 2020 Olympic and Paralympic Games.You can find out more about Panasonic’s involvement at the company’s global website.